Friday, July 26, 2013
Mohegan Sun Flims Flams Palmer
Mohegan Sun Massachusetts announces Player's Club marketing program to boost area businesses, tourist attractions
By Lori Stabile, The Republican
The Republican
on July 24, 2013
PALMER — Mohegan Sun Massachusetts announced Wednesday a new marketing program to benefit local businesses and tourist attractions throughout the region.
Through this Player's Club program, guests would be able to receive additional discounts and redemption opportunities at participating local businesses and destinations in Western and Central Massachusetts.
"Our goal is to have hundreds and hundreds of participants over time," Mohegan's chief executive Mitchell G. Etess said. "We want to let people know that this is out there."
As Mohegan has just unrolled this latest initiative, the company could not release names of participating businesses. Etess said they also hope that businesses contact them to be part of the program.
According to information from Mohegan, casinos typically have players club card programs which allow patrons to redeem rewards only at businesses inside the casino.
"The Mohegan Sun Player's Club card program will provide millions of dollars in discounts and rewards every year, and guests will be able to redeem points outside our resort casino to benefit the entire region," Etess stated. "This unique marketing program will enable us to further promote tourism and economic growth throughout Western and Central Mass. and directly drive business into the region."
Didn't Mohegan Sun do a BANG UP job in Connecticut?
We have the example of what Mohegan Sun caused nearby.
How's that "ECONOMIC DEVELOPMENT" ?
Studies have determined that Predatory Gambling actually deters TOURISM.
Who would take the family for a vacation to that environment?
Joint promotional opportunities will be available, such as the inclusion of participating businesses in Mohegan Sun Massachusetts advertising campaigns, along with employee discounts.
The marketing program will be subject to approval by the Gaming Commission, which will award the lone Western Massachusetts casino license.
Meanwhile, the town of Palmer and Mohegan are continuing discussions on the host community agreement, which Town Manager Charles T. Blanchard expects will be completed within a few weeks.
"It's in the final stages of negotiation. I'm not certain exactly when it will be done . . . Things take time to get all the details," Blanchard said.
A referendum can be held 60 to 90 days after the host community agreement is signed. It is looking more likely that the citizens will have a chance to vote on it in October, rather than September, as was originally stated.
http://www.masslive.com/news/index.ssf/2013/07/mohegan_sun_massachusetts_anno.html
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