Bill Kearney
Massachusetts ‘Gaming’ Future
Hey, who knows, maybe one day your casino reward card points will get you new body parts, or let you use them to gamble.
Pittsburgh Tribune - Feb. 16, 2014, - Players clubs ready to branch out with non-casino partners...
Those player's club cards that earn points toward free play and casino comps are evolving into ways to generate discounts at nongambling attractions.
“They're gearing up to become more sophisticated,” says John Antonello, managing director with Phoenix Marketing International, a market-research company based in New Jersey. “Casino (loyalty) programs look a lot different than they were five years ago, and five years from now they'll look a heck of lot different than they do now.”
Antonello, who oversees the company's travel and leisure division, says casinos have sophisticated databases that show when and how often players visit, along with how long they stay and how much they spend. By learning what other loyalty programs a customer belongs to, casinos can develop partnerships to tailor offers to each player.
Read more: http://triblive.com/aande/gambling/5582606-74/players-million-percent#ixzz2tg4Uu43R
Hey, who knows, maybe one day your casino reward card points will get you new body parts, or let you use them to gamble.
Pittsburgh Tribune - Feb. 16, 2014, - Players clubs ready to branch out with non-casino partners...
Those player's club cards that earn points toward free play and casino comps are evolving into ways to generate discounts at nongambling attractions.
“They're gearing up to become more sophisticated,” says John Antonello, managing director with Phoenix Marketing International, a market-research company based in New Jersey. “Casino (loyalty) programs look a lot different than they were five years ago, and five years from now they'll look a heck of lot different than they do now.”
Antonello, who oversees the company's travel and leisure division, says casinos have sophisticated databases that show when and how often players visit, along with how long they stay and how much they spend. By learning what other loyalty programs a customer belongs to, casinos can develop partnerships to tailor offers to each player.
Read more: http://triblive.com/aande/gambling/5582606-74/players-million-percent#ixzz2tg4Uu43R
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