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Sunday, October 7, 2012

Gambling Industry's Goal: Make Slots Most Addictive


Do you suppose the Massachusetts Globe-Trotting Gambling Commission noticed this?


From Bill Kearney:

Massachusetts ‘GAMING’ Future

The Gaming industries goal is to make their product the most addictive.

Atlantic City Press - October 7, 2012 - New slot machines at Global Gaming Expo take steps to become more like video games
...

New slot machines unveiled last week at the Global Gaming Expo demonstrate that manufacturers are trying to inject more video-game technology into their products and increase their entertainment value.

One game that debuted at the Las Vegas expo featured clips from the popular television show “Family Guy.” Another took the NASCAR brand and created a slot machine based on the sights, sounds and superstars of that sport.

But whether those technological advances are enough for the casino industry to compete in light of the number of entertainment options available to consumers has become a debatable point among several in the industry.

“It’s like taking an old house and putting paint on it,” said John Acres, an Oregon-based casino technology pioneer who says the industry is not moving fast enough to develop games that appeal to consumers.

Read more: http://www.pressofatlanticcity.com/mobile/article_a1825ff0-1001-11e2-b2a2-001a4bcf887a.html
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